Monday, 17th August 2023: The much-awaited English Premier League (EPL) season made a return, and Guinness, the iconic stout synonymous with camaraderie and celebration, set the stage for an unparalleled matchday experience at K1 Klubhouse. Football enthusiasts were treated to an immersive encounter that redefined their connection with the sport, as Guinness rewarded their football expertise in the predict and win mechanic.
Highlighting the event was the grand reward for one consumer who was granted an exclusive matchday experience at a top-tier venue. This lucky individual was chosen to bask in an unparalleled football celebration, surrounded by friends and the exhilarating energy of the match. The moment was made even more memorable as a drone gracefully delivered a perfectly chilled Guinness, along with a Guinness goblet and a remote control, precisely timed for kick-off in the season’s inaugural match.
As the match unfolded on the screen, the atmosphere was electric, and the camaraderie among fans was palpable. The chosen consumer and their friends reveled in the world-class experience, toasting to every goal, tackle, and save with the iconic taste of Guinness. The blend of football fervor, friendship, and a perfectly poured Guinness created a memorable ambience that truly captured the essence of the beautiful game.
The climax of the evening saw the consumer taking home the grand prize – the matchday television itself. As the final whistle blew, the excitement remained in the air as the lucky consumer left with a tangible piece of the unforgettable experience, carrying the thrill of the EPL into their own living room.
Reflecting on the event, Guinness Marketing Manager Henrietta Reed said, “We are thrilled to have created a matchday experience that united football fans and shared moments. Matchdays are made by the fans and Guinness knows that each fan brings something different to the table to make the Matchday Shine Brightest. Guinness has always been at the heart of football celebrations, and this Weekend was a testament to that spirit.”
Guinness continues to be a pioneer in enhancing the way fans engage with football, creating moments that linger in the memory long after the final whistle. This unique matchday experience underscores the brand’s commitment to bringing people together.
About Guinness
First brewed by Arthur Guinness in Dublin in 1759, GUINNESS® has since become the number one stout in the world and has been available in Kenya for almost 50 years.
GUINNESS® Foreign Extra Stout is the most full-flavored of all, singular and striking, uniquely satisfying, brewed with extra hops and roasted barley for a natural bite. Bitter and sweet.
Refreshingly crisp. Always rewarding. Pure beauty. Pure GUINNESS®. GUINNESS® Foreign Extra Stout comes in a 300ml and 500ml dark coloured bottle.